Despite the fact that you spend relatively large portions of your savings on gifts, as well as time shopping for and wrapping them, they can often go unappreciated, or worse. In his seminal article, “The Social Psychology of Gifts,” Barry Schwartz writes that “Gifts are one of the ways in which the pictures others have of us are transmitted.” Of course, the gift doesn’t just reveal the image you have of your family; it exposes your character and thinking as well. You probably dread giving a bad gift, and the reaction of it as thoughtless, or even disheartening, disappointing, or hurtful.

Our free tools make it easy for you become a genuine gift giver, understanding each member of your family and what would give them pleasure.